Lisa Nakamura and Peter Chow-white speak about matrix and data mining in chapter 6 of Race After the Internet. Both categories of classification: matrix and data mining, have to do with identification and classification online. These two categories gather information based off of your personal online profiles. Although, it can be hard to gather personal information on someone because most people have more than one personal interest and post about it. After analysts have gathered enough information on you, they spit that information back out to you in the form of adds. These adds pop-up usually in the corners of popular websites. Most likely everyone who has a social media profile is being surveilled.
One assumption I feel here is that mostly everyone today is on social media, but don’t know whats going on behind closed doors, or the screen i should say. Not most people know that we are being watched, and we are being tracked. I had no idea the kind of information you can dig up from just one social media post, or just by taking a picture; you can find out where you were at the time, what time the photo was taken, what day. There are so many things that we don’t know where posting, when we post. Thats a scary ting to me. Are we really in the land of the “free”?